碩士 / 國立臺灣師範大學 / 設計研究所 / 91 / As the popularization of education, the awareness of aesthetics and design has advanced in our society. As well, the tourism has flourished with the introduction of the five-day workweek. People now have a different expectation for enjoying their leisure time as they did before. In order to attract more tourists, the tourism industry has become more versatile in accommodating the consumer’s demands. One of the key advertising tools the tourism industry uses is the promotional poster. Therefore, how to deliver a clear message through the design of these posters will be the main focus of my research.
Poster design plays a significant role in the field of graphic design although it is just one kind of graphic design. No matter in what kind of design, the poster design or other kinds of graphic design, artists express their creative thoughts by arranging and combining images and words. These images and words represent a concept, which fully communicate the creator’s thoughts, and are used to persuade their customers and audiences.
With the coming of 21 century, a digital era, it not only affects people’s life and how people think and interact but also the style of creating art. In the digital art world, artists use different digital tools and create various forms of digital artworks, which allow people to enjoy a higher quality of artworks more commonly.
Computers are used as tools in today’s creative process. In my research, I will first examine the history of graphic design, and further discuss the techniques used for creating digital art. Digital image is a new innovating method for creating artwork and it plays an important role in the history of contemporary visual art. As a result, the study of digital images, and further more, the study of the usages of digital images in tourism posters are important references and foundations of this research.
| Identifer | oai:union.ndltd.org:TW/091NTNU0619002 |
| Date | January 2003 |
| Creators | chiang ming-lian, 江民良 |
| Contributors | su mao-sheng, 蘇茂生 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 58 |
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