碩士 / 國立海洋大學 / 應用經濟研究所 / 91 / Since it started in 1997, whale/dolphin watching has been a tourist activity promoted by the government for many years. In order to understand the demand and the expectations of the tourists for the sustainable development of the whale/dolphin watching industry, this study uses non-market valuation methods, including the travel cost method (TCM) and the contingency valuation method (CVM), based on the data from questionnaire survey to estimate the economic benefit of whale/dolphin watching. The subjects of our survey include those who have and those who have not participated in whale/dolphin watching. Data shows the number of people participated in whale/dolphin watching grew from 10,000 in 1997 to 225,000 in 2002 with a cumulative total exceeding 730,000 over the years and that whale watching has become a popular activity. In 2002, the number of visitors was 126,662 in I-Lan, 79,234 in Hua-Lian, 15,150 in Tai-Dong, representing a growth rate of 65%, 12% and 7%, respectively, from 2001. Our survey shows that the majority of the visitors are residents of Northern Taiwan. They are primarily younger people by age, military and public employees by profession, college and university graduates by education. The highest on the list of the main reason for the visit was the invitation of family and friends, followed by personal preference and company activity. By the source of information, most learn of the whale/dolphin watching from the media, friends and newspaper advertisements. Those who have not made any whale/dolphin watching trip list the expense as the main reason, followed by lack of time and information. In addition, Hu-Lian was considered by most as the best place for whale/dolphin watching. In terms of recreational benefits, it was estimated as NT$4,467.7, 6,693.3, and6,214.9per person per year by the TCM for I-Lan, Hua-Lian and Tai-Dong, respectively. The total benefit was estimated to be NT$1,190 millions. By the CVM, the individual benefit without package was estimated to be NT$2,087.3, 2612.2 and 2748.4 per person for I-Lan, Hua-Lian and Tai-Dong, respectively, the individual benefit with package was estimated to be NT$2,606.0, 3,039.8 and 3,248.2 per person for I-Lan, Hua-Lian and Tai-Dong, respectively, while the total benefit was NT$620 and 510 millions with and without package, respectively. The conclusions and suggestions of the study are as follows: Price discrimination based on different demand elasticities is recommended. Internet web site for whale/dolphin watching should be set up. Marketing arrangements should be strengthened. More guides should be trained with improved content of narration. Safety checks on boats and facilities should be maintained. More information on whale/dolphin watching should be provided in chartered buses and more Chinese and English road signs should be erected. Through the strategic alliance of whale/dolphin watching, more innovative designs of seafood and accommodation as well as tourist packages should be sought, especially for Tai-Dong area. Whale/dolphin watching business should provide funding for research on whale and dolphins. There should be further assessments and plans to manage the number of boats, harbor facilities and whale-dolphin populations for the joint benefit of ecological conservation and tourism.
| Identifer | oai:union.ndltd.org:TW/091NTOU0452025 |
| Date | January 2003 |
| Creators | Shen Jen-Jen, 沈珍珍 |
| Contributors | Chuang Ching-Ta, 莊慶達 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 120 |
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