碩士 / 東吳大學 / 國際貿易學系 / 91 / The economy of China has been growing rapidly and has been the world largest FDI host country since 2002. More than half of the world top 50 retailers have their presence in Mainland China. Mainland China has been the most potential retailing market in Asia .At the same time, retailers from Taiwan, face the pressure that the industry stepped into the maturity stage, seeking growing opportunity cross the strait. The quest how to use their advantages to compete against state-run retailers and foreign investors in order to penetrate China’s huge market is thus the motivation of this research
We based on Porter’s value chain activities to have a better understand Taiwan-invested retailers’ operating management strategy in Mainland China. We focus on Taiwan-invested department stores and hypermarkets in Shang-hai. Interviews and case study methods are adopted in the research to disclose the facts and what the firms most concern and analyze the Taiwan-invested department stores and hypermarkets’ operating management strategy. Our research purpose is following：
1. To realize the open policy for the retailing industry in Mainland China and understand the impact from the foreign retailing enterprises.
2. To have a better understand the consumer market and retailing industry of Mainland China and Shang-hai.
3. To realize the Taiwan-invested retailers’ value chain activities.
Through the literatures discussion and case study methods, we find the development of retailing industry in Mainland China is different from the Europe and American markets. Their operation model are becoming large-scale and chain stores. Keen competition between retailing business, hypermarket and warehouse will becom the main trend in future. Furthermore, there are more and more international competitors in retailing industry. Finally, we provide some suggestion to Taiwan-invested retailers for the future operating management strategy. They may use centralizing and localizing policy in the same time, select market reasonably, fully realize the customers’ characters in Mainland China, create distinguishing features, enhance internal training and technology system and establish the logistic system.
| Identifer | oai:union.ndltd.org:TW/091SCU00323014 |
| Date | January 2003 |
| Creators | PengYu Li, 酈芃羽 |
| Contributors | 蔣成 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 242 |
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