碩士 / 大同大學 / 事業經營研究所 / 91 / The 21st century is a globalization and knowledge economy age. For the transnational corporations, it is an important topic how they allocate suitably the resources and the capabilities in order to have the best performance on the international stage and prepare their global configuration. And an appropriate choice of the entry mode plays a key role in the global strategy of the transnational corporations. In the past, the critical factors by which the company creates its profit were natural resources, labor, and land. But in the knowledge economy age, the critical factor is knowledge. It is generally accepted that knowledge ranks first in the hierarchy of strategically relevant resources. The management, effective utilization, and transfer of knowledge have become a critical topic for the transnational corporation. And in the process of knowledge transfer between parent company and subsidiary, relationship between knowledge characteristics and entry mode, and the choice of knowledge transfer mechanism would influence activities of the transnational corporation. This study explores knowledge transfer relation on transnational corporations from cost transaction theory and resource-based view and evaluates influence of knowledge transfer on expanding borders of transnational corporations.
Research framework is divided into 5 parts: (1) knowledge characteristics; (2) entry mode; (3) knowledge transfer mechanism; (4) absorptive capacity; (5) effectiveness of knowledge transfer. From this framework, 6 hypotheses were proposed for later test. The subject of this study was the Taiwanese manufacturing industries, including the food & cigarette, textile, shoemaking, paper-making, chemical, and electrical machinery & electronic device industries. According to the large business ranking of top 5000 by China Credit Information Service, Ltd., this study adopted convenience sampling and sent 500 copies of the questionnaire, of which 83 were returned. By eliminating 9 invalid responses, there remained74.
Research findings include the following: (1) the correlation between tacitness of knowledge and entry mode is positive; (2) the correlation between complexity of knowledge and entry mode is positive; (3) different entry modes have no significant difference not only in codified transfer mechanism but also in interpersonal transfer mechanism; (4) the transfer effectiveness of codified transfer mechanism is better than that of interpersonal transfer mechanism; (5) absorptive capacity would affect the relationship between knowledge transfer mechanism and effectiveness of knowledge transfer. Interpersonal transfer mechanism based on individual absorptive capacity has negative relation with knowledge learning; nevertheless, codified transfer mechanism based on individual absorptive capacity has a positive relation to knowledge learning. Then, these two transfer mechanisms based on the organization’s absorptive capacity have positive relation to knowledge application and technology innovation.
According to the returned samples, the locations of the overseas subsidiaries of the Taiwanese manufacturing industry mostly focus on Asian area. In recent years, they have paid particular attention to the configuration in China. The first important activity is manufacturing, and the secondary is marketing. The findings are consistent with the case study. The choice of entry mode for transnational corporations of the Taiwanese manufacturing industry is largely based on ethnocentrism and adopts equity-based entry mode. Cost is the main factor of making entry mode decision. Although transnational corporations have realized the importance of knowledge management in attaining overall on competitive advantage, its importance has not yet been fully put into practical operation.
This research explores the relationship between entry mode into foreign market and knowledge transfer of transnational corporations in terms of knowledge transfer, including investigating the relationship between knowledge characteristics and entry mode from transaction cost theory and resource-based view, and exploring the relationship between different entry modes and transfer mechanism from knowledge transfer perspective. Research limitations include the following: (1) other factors would affect the entry mode decision, but not be taken account in this study; (2) the valid samples of each industry are not equal. For the future research, this research suggests: (1) incorporating other important factors of entry mode; (2) adding the types of knowledge when exploring relationship between knowledge characteristics and entry mode; (3) including manufacturing and service industries as subject population. Then, the research can provide a referable frame of choice between entry mode and knowledge transfer mechanism in order to attain competitive advantage.
| Identifer | oai:union.ndltd.org:TW/091TTU00163014 |
| Date | January 2003 |
| Creators | I-ju Chen, 陳怡如 |
| Contributors | Wen-kuei Liang, 梁文貴 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 130 |
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