碩士 / 國立成功大學 / 交通管理學系碩博士班 / 92 / This research empirically evaluates market segmentation in reefer container transport services based on the service requirements of customers, i.e., shippers. The results suggest that shippers perceived reliability of sailing schedules to be the most important service attributes of a reefer services, followed by prompt response to claim and responses, on-time pick-up, cargo storage, and ability of sales representative to handle problem. Based on the concept of market segmentation, the research employed cluster analysis to classify customers (shippers) of reefer services provide by liner shipping companies into three segments, namely, door-to-door services oriented firms, corporate reputation and sales services oriented firms, and support services oriented firms. Theoretical and practical implications of the research finding are discussed.
| Identifer | oai:union.ndltd.org:TW/092NCKU5119006 |
| Date | January 2004 |
| Creators | Bo-Ren Xiao, 蕭博仁 |
| Contributors | Chin-Shan Lu, 呂錦山 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 97 |
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