碩士 / 國立交通大學 / 運輸科技與管理學系 / 92 / The market shrinkage is a common problem that most public transportation systems have confronted. Different from former research, this study was undertaken to explore the reasons why people dislike patronizing public transportation through the viewpoints of psychological effects on potential users. A conceptual framework about the proneness of patronizing public transportation was firstly developed and applied to formulate the relationship between the behavior of public transportation usage and the psychological factors, such as impression and attitude to the public transportation service.
Five external factors and four internal factors were designed to describe the environmental restrictions and individual subjective feeling that might influence individual’s proneness of patronizing public transportation. The Structural Equation Model (SEM) was then employed to formulate the effect and path relations of these factors on the attitude and intention of public transportation usage for potential users, including the steps of Confirmatory Factor Analysis (CFA) and Path Analysis (PA). A face-to-face interview survey was conducted to collect the required data for empirical study purpose.
The study results showed that the developed models performed well for both intercity highway bus service and railway service, but not so well for air transportation service. The latent variables in those models were significant, and the loadings of internal factors were higher than those of external factors as expected. It meant that people’s subjective feelings dominate the proneness of patronizing public transportation much more than the environmental restrictions when they face the mode choice decision for intercity traveling. People commonly think the highway buses are convenient for intercity transportation, however, people commonly recognize the rail service is a convenient, safe, and comfortable intercity transportation service. Therefore, the intercity transportation operators are suggested to enhance or improve their image to the potential users in order to attract more people to patronize public transportation service.
| Identifer | oai:union.ndltd.org:TW/092NCTU5423003 |
| Date | January 2004 |
| Creators | Pai-Chin Chi, 紀百晉 |
| Contributors | Hsin-Li Chang, 張新立 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 104 |
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