碩士 / 國立高雄第一科技大學 / 金融營運所 / 92 / Abstract
The implementation of financial holding company laws, at the end of 2001, has deeply influenced the managerial manners of local commercial banks. This research is trying to discuss what kinds of managerial strategies The International Commercial Bank of China should adopt to keep up its past excellent operation efficiency and to become the core subsidiary of Mega Financial Holding Company.
It is found that The International Commercial Bank of China has the following strategies：
1. Expanding current leading advantage in corporate banking.
2. Increase the marketing planning ability and product creativity of consumer banking.
3. Implant “Customer Relationship Management Information System” to upgrade banking service quality.
4. Perform cross-marketing and professional participation policy to become the center of Mega Financial Holding Company.
5. Fulfill organization-rebuilding strategy to make up the shortage of human resource.
6. Intensify risk management to increase the shareholder value.
| Identifer | oai:union.ndltd.org:TW/092NKIT5667064 |
| Date | January 2003 |
| Creators | Yung-chao Liao, 廖永兆 |
| Contributors | Jan-chung Wang, 王健聰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 89 |
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