碩士 / 國立中山大學 / 國際高階經營管理碩士班 / 92 / An average American consumes 52 kg of Frozen food, while an European consumes 40 kg, and a Japanese consume 12 kg. Compared to these advanced nations, China’s consumer behavior and power can be viewed as uncultivated and full of potential. Thus, taking in China’s long culinary history and long tradition of its cuisine, if food technology can be integrated into these specialties, there will be a bright future for China’s frozen food market. This report collects its data from Access Asia Limited: Frozen Food In China Market Analysis and from focusing on frozen prepared food , investigates the growth, size, selection and advantage of the frozen food market in China
The city of Shanghai is the most prosperous, goverened and educated city in China. With a well developed infrastructure and modernized malls, Shanghai provides the best environment for fostering a frozen food market. Thus, this report picks Shanghai as the main city of observation and arrives at the following conclusions ：
1. The Frozen Food Market in Shanghai will enjoy a promising 5% growth rate, a potential market for any new investors .
2. From observing the sales of dumplings and meat , one notices that frozen cooked food will enjoy a bigger market share because it meets the consumer’s need of basic nutrition intake .
3. Sanitation and safety are two primary concerns on the consumer. Thus establishing a good brand image is vital to any company’s success. Selling products through supermarket is also a crucial channel that vendors need to establish .
4. Due to the common use of microwave in the common household, microwavable frozen food not only provides variation but is also convenient for the consumer, thus raising its overall value. A majority of the consumer believe that microwavable frozen food can maintain a dish’s original flavor while saving time. As this market is merely in its fledgling state, it is advised that all companies should pay attention to this market .
| Identifer | oai:union.ndltd.org:TW/092NSYS5457031 |
| Date | January 2004 |
| Creators | Su Chih, 蘇志鴻 |
| Contributors | Chang-yung Liu, 劉常勇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 147 |
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