碩士 / 淡江大學 / 保險學系保險經營碩士班 / 92 / Performance evaluation is always what the enterprises put the attentions on. However, the tradition performance evaluation mechanism focused on financial performance too over to effectively reveal the situation in reality. Especially, insurance industry is one of the financial service industries. The measurement of invisible assets has relatively high importance.
As a result, this study used a new approach for performance evaluation, the Balanced Scorecard, to generate the performance measurement index in four perspectives, including finance, customer, process, and people. The index weight was calculated using Analytic Hierarchy Process Method. Then, the case of Union Insurance Company Merging China Marine Insurance Company was taken for empirical analysis.
The results indicated that for finance perspective, the general retention ratio has declined, but the return of investment is worse after the merger due to the overall environment. For the customer perspective, the market share and premium are increased but the renewal rate is declining. For the process perspective, the merger among the insurance professions helps decreasing the fee a lot. It is a good idea for insurance companies in seeking cooperated partners in the future. For the people perspective, the overall productivity and employee quality are well improved after the merger.
| Identifer | oai:union.ndltd.org:TW/092TKU00218013 |
| Date | January 2004 |
| Creators | Chou, Jing-Yi, 周靜怡 |
| Contributors | Chung-Jen Hao, Chen Ray, 郝充仁, 陳瑞 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 119 |
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