碩士 / 臺北市立師範學院 / 視覺藝術研究所 / 92 / This researcher has explored the vault of the National Museum of History (NMH) into a collection of 187 pieces of exhibited posters displayed between a range period of 1996 and 2002. She then, after photocopying, rearranging, and documenting the files, categorizes them, by K. J. (Kawakita Jiro) method, into six groups, namely, of painting, housewares, photography, architecture & sculpture, extended education, and floristry. She also classifies and explains them by graphics, wishfully, for the reference of later studies.
All through the chapters, the researcher, with the aid of literature reviews or of the interviews with former poster designers of the NMH and with contemporary vision communications professionals, comes to realize the impacts those old poster-related designing skills, procedures, circumstances, and shifting times had on the processes, elements, and styles of poster designing. And she also hopes, by analyzing the old posters of the NMH, the viewers will be able to develop some applicable and characteristic personal styles for poster designing.
Furthermore, through the use of questionnaires and cross analysis, she hopes, they will also be able to understand the extent to which the NMH posters and the populace have been interrelated with one another. Then, the result of this study reveals that the NMH visitors have been mostly females, the majority of whom comes from the school, the military, and the public sector, which also includes the veterans. Judging by their motivations, it shows that the “personal interests” category tops the rank of the investigation on the whole, with the “relaxation & amusement” category running up, and which means a visit of the NMH has gradually become one of the options the general public will take as a way of both relaxing and amusing themselves. On the other hand, it also turns out that the percentage of the NMH visitors receiving the information about the NMH exhibitions through the posters runs the highest, which reaffirms the significance of posters as a way of informing the general public of the exhibitions. At the same time, with its increasing popularity and convenience, the Internet has caught up with other media in terms of the effective and efficient advertisements. Additionally, when asked how they feel greatly impressed with the NMH posters, the interviewees pick up the “clear & accurate literacy”, the “attractive illustration”, or the “radiant coloring” categories, etc. as their responses, and that signifies plain and simple style of diction with clear and forceful messages is prerequisite with a successful poster.
Finally, this study also explores the marketing strategies which most the museums have recently employed to cope with the trendy needs for their individual future developments, and through which they hope to achieve their goals of effective and efficient advertising communicatively with appealing content of clearer and more accurate literacy.
Accordingly, this study suggests as follows:
(1) the establishing of an institutional image:
Poster designers, besides spreading the information about the museum exhibitions to the public, also work on the establishing of an ”image” for the museums, thus creating a sense of the public ”loyalty” to their particular favorite museums. This is because any institution, striving to acquire an outstanding position among numerous both public and private historical or art museums, has first to own a personality. To achieve this, it has to seek an identity, without which the institution is in no position to advertise itself.
(2) the enhancing of a functional poster:
Poster designers, faced with the problem of the disposable quality of a poster, integrate such functions as that of a calendar and that of a poster into one, thus enhancing the functions of their design and thereby the public interests in preserving it. By collecting such particular posters, the museum- goers will furthermore develop their sense of identity and unity with the museum.
(3) the selecting of a hallmark:
The NHM, acknowledging the limitations on the poster locales, negotiate with or rent a high-rise site in the neighborhood to encourage better advertising effect with stronger visual appeals, and also to establish a new hallmark to guide the museum-goers to their ultimate goal. By doing this, the NHM better informs and reminds those pilgrims of its exhibitions for the primary purpose, and, in the meantime, initiates and nurtures the potential art lovers with multiple visual enjoyments. And
(4) the improving of a storage facility:
The NHM, when considering on its future expansion project, take the former posters into as much account as other artistic heritages and preserve them more securely and more systematically, as in the case of an X-type poster showcase which allows its contents with a more spacious storage and thus benefits the potential researchers with more sound and concrete references, and with the aid of which the contents enrich themselves with multiple information other than literary descriptions, to make the viewers recognize the historical legacy of the NHM exhibitions.
| Identifer | oai:union.ndltd.org:TW/092TMTC0616012 |
| Date | January 2004 |
| Creators | 張秀雯 |
| Contributors | 黃光男 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 170 |
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