碩士 / 真理大學 / 管理科學研究所 / 93 / The Internet is well developed and popularized nowadays, its influence extends from individual to enterprises as well. Data collection, application and judging improve the competition of corporation in the rapid change environment of technical and customer requirement. For speed became the major success factor so mobile commerce application is rising gradually. The newly developing mobile commerce affiliated with the promotion of “M Taiwan” program but the paper concerns this subject in lack. Perhaps this study distributes some helpful suggestion to someone who interest this.
The purpose of the study on the relationship of market-orientation、mobile commerce application and organization performance and focus on the logistics firms in Taiwan, which were implemented mobile commerce application before 2004. Collect the customer list from the mobile commerce application providers, adopt the investigation method of the questionnaire to carry on census survey. 81 valid questionnaires were collected through sending out 90 valid questionnaires and verified the hypothesis by simple regression. This study leads into the following findings: (1) Market-Orientation (included intelligence generation and intelligence dissemination) has positive effect on mobile commerce application. (2) Mobile commerce application (included B2C, B2B and B2E) has positive effect on organization performance. (3) Market-Orientation (includes intelligence generation and intelligence dissemination) has positive effect on organization performance.
| Identifer | oai:union.ndltd.org:TW/093AU000457002 |
| Date | January 2005 |
| Creators | Yei-Pu Fang, 方業溥 |
| Contributors | Long-Yi Lin, 林隆儀 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 104 |
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