碩士 / 大葉大學 / 人力資源暨公共關係學系碩士在職專班 / 93 / Taiwanese business people have invested in the Mainland China market for thirteen years. However, with different political and economical environment, Taiwanese enterprises encounter difficulties in adapting to the local environment and developing their business. Since the manipulation of public relations plays an important role in the Chinese culture, the management of guanxi of this type is worthy of research.
There is a significant interaction between Taiwanese business people and Chinese customs office and yet no substantial trade guanxi are established between Taiwan and Mainland China. Thus, in order to reduce the risk, it is a must for Taiwanese business people to emphasize the importance of managing the guanxi with Chinese customs office.
The research is undertaken by using case study methods and conducting interviews with six Taiwanese business people in the region of Guangdong. Based on the data collected from the interviews, how Taiwanese business people choose the key point for their investment is explained. With the analysis of the management strategy and the quality of relations, the purpose of the research is to present principles and proposals for the management of guanxi.
| Identifer | oai:union.ndltd.org:TW/093DYU01630010 |
| Date | January 2005 |
| Creators | KO,Tsun-Jung, 柯尊榮 |
| Contributors | Yao, Hui-Zhong, 姚惠忠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 168 |
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