Foreign Market Entry Mode Research- Transaction Cost and Institutional Theory Perspectives / 海外市場進入模式之研究-交易成本與機制理論觀點

碩士 / 輔仁大學 / 管理學研究所 / 93 / In the issue of multinational enterprises, it is important that not only in academic research but also in practice operation. When a firm decides to go to foreign markets, it would face a choice of foreign entry mode. It would affect the firm very much depend on the choice is suitable or not. In this research, we examine the MNCs’ equity entry mode choice for a sample of international trade industry. The basis of the transaction cost theory and the newest institutional theory with complementary view. The research was obtained 111 usable responses, and the response ratio is 21.89%. We performed Logistic regression to analysis the data. The results are that 1. The transaction cost theory and the institutional theory are indeed complementary, that means the model could explain the MNCs’ entry mode choice. 2. If it only thinks of transaction cost theory or includes the three factors of institutional environment, the asset specificity and external uncertainty significantly influence the MNCs’ entry mode. 3. If it only thinks of institutional theory, the pressures from the law and the norm of professionalization of host country significantly influence the MNCs’ entry mode. But the MNCs would not imitate other firm or historical Norm in itself. 4. If it includes transaction cost theory, the pressure from the law of host country is the only influence factory.

Identiferoai:union.ndltd.org:TW/093FJU00457020
Date January 2005
CreatorsWei-I Lin, 林韋毅
ContributorsHuei-Mei Wang, 王慧美
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format102

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