An Analysis of the Relationship betweenMega Motor Yachts’ Features and Aesthetic Perceptions / 巨型動力遊艇外形特徵與感性認知之關聯分析

碩士 / 國立成功大學 / 系統及船舶機電工程學系碩博士班 / 93 / This research conducted an analysis of the relationship between mega motor yachts’ features and aesthetic perceptions by Kansei engineering method.

 The research methods include questionnaires and statistical methods. There were two stages and six steps: The first stage includes choosing the perceptual vocabularies, collecting sample pictures, establishing perception space, and selecting important design factors by factor analysis method; the second stage includes the questionnaire investigation using the combination of images and designing factors, and the multiple regression analysis of the relationship between aesthetic perceptions and design factors.

 The analysis result shows: the most important yacht’s feature are the position of the aerial dustcoat position, lateral line geometry on sides of a yacht, the length of main room, and the anchor position; adjusting some design factors can increase or reduce some aesthetic perceptions, such as magnificent/simple, cheap/expensive, smooth/sharp, long/short, noble/vulgar, harmonic/abrupt, eye-catching/common, classical/advanced, fast/slow. These 9 perception groups are the most representative aesthetic perception found in this study. Secondly, men and women have different perceptions on antenna position and the length of rooms. All the other disparity of aesthetic feelings of ethnicity background is not obvious.

 This research is limited by biased samples whose background overly concentrated on the young people in East Asia. Whether the result could be suitable for potential mega motor yacht customers, such as American-European middle-aged men, needs to be examined by further studies.

Identiferoai:union.ndltd.org:TW/093NCKU5345010
Date January 2005
CreatorsChia-Ta Liu, 劉佳達
ContributorsJeng-Horng Chen, 陳政宏
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format211

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