碩士 / 國立交通大學 / 管理學院碩士在職專班運輸物流組 / 93 / Under the impact of digital music and piracy, the sales of physical music products have declined dramatically in recent years. Major record companies in Taiwan have built a strategic alliance in logistic field to face the challenge of environment change.
This thesis is a research on the formation of logistic alliance in record industry by means of case study on W company.
Through interviewing the members who anticipated in the logistic alliance project and the management team of the record companies in the case, this study concludes the conditions of the formation as following:
1.The motivations of the record companies to join the logistic alliance are the benefits of economic scale and risk sharing. The logistic cooperation experience in other territories and the company scale would be major criteria in choosing alliance partners.
2.The scope of the cooperation is restricted within the business not related to core competence of the joined partners. The complexity and specialty of record industry’s logistics made the joined partners form an individual company to achieve the objectives rather than outsourcing the logistics to third parties.
3.All the rights and obligations of the joined partners in the alliance relationship are base on the concern of fairness in the cooperation while all the management mechanisms between the joined partners and the new built logistic company are to maintain the independency of all the joined partners.
4.The major inner benefits of this logistic alliance are simplifying workflows, saving cost and improving the internal control of the joined companies. The outer benefits are to promote the negotiation ability with the sales channels and to increase the efficiency of record industry’s logistics.
5.Though the alliance is successful, the further development and future of the new built logistic company completely depend on the development of joined companies and the cooperative relationship between the jointed partners.
| Identifer | oai:union.ndltd.org:TW/093NCTU5725011 |
| Date | January 2005 |
| Creators | Ching-Ching Liu, 劉菁菁 |
| Contributors | 黃台生 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 103 |
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