碩士 / 南華大學 / 旅遊事業管理學研究所 / 93 / The purpose of this study is to establish the model on the attraction, experience, image, and loyalty of the leisure agriculture. An empirical research is undertaken for the Pudai Harbor. According to the factor analysis, we found that four dimensions of travel motivation are “Leisure Motivation“ , “epicurean motivation “, “ nous motivation “ and “self-actualize“. Perceived value, the influential factors of “ customer cost“ and “customer value“. Travel image, the influential factors of “leisure enliven“ , “seafood“ and “country travel“. By using LISREL 8.52 software to resolve the structural equation model among attraction, experience, image, and loyalty, we found the results as follows. (1)Travel motivation didn’t affect the attraction. (2)Perceived value positively affected the attraction. (3)Attraction positively affected the experience
(4)Attraction positively affected the travel image. (5)Attraction didn’t affect the loyalty.(6)Experience positively affected the travel image
(7)Experience positively affected the loyalty. (8)Travel image positively affected the loyalty.
| Identifer | oai:union.ndltd.org:TW/093NHU05720023 |
| Date | January 2005 |
| Creators | Hsiu-shan Lin, 林秀珊 |
| Contributors | Ching-cheng Shen, 沈進成 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 86 |
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