Research on the Design of Hand-Drawn Posters of Tzu-Fu Chen / 陳子福手繪電影海報設計之研究

碩士 / 國立高雄師範大學 / 視覺傳達設計研究所 / 93 / Movie posters are one of the seminal media for movie manufacturers to publicize movies, thereby playing a pivotal role. As far as early movie posters of Taiwan are concerned, most of them are drawn by hand of Tzu-Fu Chen. His drawings manifest rich and diverse facets in both quantity and quality so that the combination of elements in his works can reflect humanistic landscapes of different periods of time. By means of field investigations, reference analyses and consultations with the artist himself, the study probed into the design of hand-drawn movie posters of Tzu-Fu Chen, with a focus on works presented from 1942 to 1980. By so doing, the study might reconstruct the landscapes of movie-poster design of that glorious era by combining various elements conveyed in his movie posters.
The research aimed not only to explore how Tzu-Fu Chen employed various picture symbols to design movie posters but also to analyze the visual lexicon expressed in different types of movie posters. Moreover, the research looked into the styles of his works, design expressions and strategies of using icons.
The findings of the study are as follows:
1.Styles of movie posters of Tzu-Fu Chen are classified into 10 types: folk-opera film, musical, moral film, true-life film, romance film, detective film, horror film, martial-art film and others. Furthermore, every type has its own formulaic pattern of expression.
2.In the expression of picture, word, and color, Tzu-Fu Chen adopted the design principle of type formularization. However, in the expression of element composition, he broke the principle and took a more liberal, eclectic approach.
3.In respect of strategies of using icons, Tzu-Fu Chen imitated and transformed elements from some movie photos and movie posters, in which he got inspired. As for combining various elements, he employed a diverse, collage-like manner.
4.In the 50-year career of drawing movie posters, Tzu-Fu Chen produced a significant amount of works, all of which are not only an important chronicle of Taiwan movie industry, but also a precious record of modern-art design of Taiwan.

Identiferoai:union.ndltd.org:TW/093NKNU0634012
Date January 2005
CreatorsYi-Shan Lin, 林怡珊
ContributorsYi-Hsun Lee, 李億勳
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format209

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