碩士 / 國立臺灣海洋大學 / 航運管理學系 / 93 / Traditional business process has provoked by advanced information technology and toward a collaborative and cooperative long-term orientation partnership rather than a short-term transactional relationship. This article aims to apple the KMV model conceptualized by Morgan & Hunt in 1994, and after 1994 relationship marketing researcher used this KMV model’s relevant research. This article will contribute to further study and empirical study based on KMV model.
In this study, the freight forwarders are taken as the research population. A total of 611 questionnaires are surveyed; the valid sample sizes are 112. The linear structural relationship model (LISREL) is used to test the research hypotheses. The results reveal that opportunistic behavior is the most important factor between the relationship partners. Their relationship will over when one of the partners has opportunistic behavior.
Keywards: trust, relationship commitment, freight forwarder.
| Identifer | oai:union.ndltd.org:TW/093NTOU5301031 |
| Date | January 2005 |
| Creators | Sheng-Hung Shieh, 謝昇紘 |
| Contributors | Kung-Don, Ye, Kuen-Hung, Tsai, 余坤東, 蔡坤宏 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 123 |
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