碩士 / 國立臺灣海洋大學 / 環境生物與漁業科學學系 / 93 / The wholesale market has always been the traditional trading place for domestic agricultural and aquatic products. It brings together supply and demand with a high efficiency of price determination. It provides the important functions of concentration, equalization and dispersion for these products.There are 17 urban wholesale fish markets in Taiwan. Due to the change of socio-economic situation, technological improvement of production and marketing, and the raising of consumer’s consciousness, as well as a stronger competition of market since Taiwan join WTO, they face with numerous difficulties in operation. How to take strategies for the problems solution and the rising of operation efficiency become very important issues.
Aiming at the above-mentioned purpose, this research, focusing on Jhengbin fish market, utilizes a secondary data and some investigational data together with theoretical approach in management economics and then carries by a SWOT analysis. After a detail analysis in internal and external environment, and the evaluation of strength, weakness, opportunity and threat of fish market, this thesis study some practicable strategies and suggeation were discussed in this study.
| Identifer | oai:union.ndltd.org:TW/093NTOU5451018 |
| Date | January 2005 |
| Creators | Chih-Hsing Hsu, 徐志興 |
| Contributors | Ming-An Lee, Ching-Yung Pong, 李明安, 彭清勇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 139 |
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