碩士 / 國立臺灣海洋大學 / 應用經濟研究所 / 93 / Abstract
In recent years, because the Taiwan Electronic Commerce has stepped into the mature period, in addition the people expense custom change, how the web shopping and do the television shopping start after the undertaker to think deeply about changes the management pattern to increase consumer shopping the ratio. For example also contains the agricultural fishing product in the web shopping website and the television frequency channel customer serves in the content, also provides on-line, the immediate service.
In order to analyze the consumer to the web and the television purchase agriculture fishing product behavior and the manner, this research sells the shop, the web user, the television and web shopping buyer take the supermarket and the quantity as a scope, carries on the consumer to research the agricultural fishing product behavior, uses sampling the way, effective sample total 205. By the factor analysis, a Reliability Analysis effect analysis, the Cross Analysis, Stepwise Regression and the Logit Model carries on the analysis as follows, the real diagnosis findings:
1. Leaves the television shopping behavior nine factors constructions surface using the factor analysis extract, respectively once again will expend - secure, the consideration experience be the influence, the future constructs the construction opinion, the influence expends - the convenience once again, may tracing, the product motive, shopping system ideal, accept the wish and the purchase frequency, the web shopping behavior extract eight factors constructions surface, respectively will experience, the future be the past constructs the construction opinion, the use custom, the expense wish - security, the information originates, the returned goods question, the introduction skill, the purchase point in time, various factors conformed to Eigenvalue above 1.
2. A Reliability Analysis effect aspect, this research asked volume topic various variables Reliability Analysis value conforms to above 0.7, generation of indicated altitude reliability value.
3. The Stepwise Regression Model and the Logit law screens the web shopping common factor four items: In the web purchases the agricultural fishing product, whether the shopping system ideal, the agreement agriculture fishing product television shopping, promotion and the television shopping common factor: On the television will purchase the agricultural fishing product, the television shopping use experience, the traditional market purchase agriculture fishing product, the agricultural fishing product web shopping future develops outside the potential, individual material releases the altogether five items, demonstrated its common factor will be quite reveals.
This findings analysis future according to will provide to the government the unit concerned and industry the strategy suggestion.
| Identifer | oai:union.ndltd.org:TW/093NTOU5452002 |
| Date | January 2005 |
| Creators | Hui-Yu Lien, 練蕙玉 |
| Contributors | David S. Liao, 廖聖惠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 124 |
Page generated in 0.1889 seconds