碩士 / 國立臺北大學 / 企業管理學系 / 93 / This research mainly affects the consumer in the research to of choice factor and the degree of satisfaction the metropolis leisure activity, then understands the consumer to demand of the leisure
traveling and the choice condition, urging industry facing domestic and foreign competitions
environment transformation, but understood affects the consumer loyalty with also can provide
to facility of degree of satisfaction the metropolis leisure activity in accordance to the market fast demand diverse service, eliminates detains the old customer to be able to attract the new consumer's reference marketing strategy and the improvement plan.
Background of and the motive based on the above research hoped can achieve the following goal:
1. Consumer's life condition and the population variable affect the consumer feeling and the expectation degree
2. The analysis affects the consumer to choose the metropolis leisure activity the important attribute.
3. Searches grinds the consumer anticipated feeling and the actual experience difference of to the consumer degree of satisfaction influence.
4. Deliberates the consumer degree of satisfaction and the consumer loyalty influence.
After this research main analysis discovery and conclusion:
1. Consumer to choice most important attribute the metropolis leisure is the servicing facility and the price.
2. Consumer chooses the factor and in the population statistic variable of a significant difference servicing facilities, also the building is novel and the landscape, the amusement and rest facility
third the items security and lodgings facility comfortable consummation also has in each analysis variable reveals the difference, sufficiently affects the wish which the consumer degree of satisfaction and again swims once again.
3. Consumer expected and the overall degree of satisfaction has reveals project of the correlation to be respectively novel be the building and the landscape, the amusement and rest facility security,
the consummation medical treatment and nursing service, service personnel's neat clothing correct manners discipline, deals with time the consumer issue the good manner... And so on, affects the choice
factor which the consumer again swims once again.
4. Consumer actually experiences and examination the degree of satisfaction demonstrated consumer's satisfaction or not and service personnel's performance has the very big relations, and the influence the consumer once again again will swim in the future the wish and the recommendation the senate visits the important document for the relatives and friends.
5. Aims at the consumer to cause consumer expectation and overall satisfaction aspects and the recommendation to degree of satisfaction of the whole service gives relatives and friends' wish relative enhancement.
| Identifer | oai:union.ndltd.org:TW/093NTPU0121092 |
| Date | January 2004 |
| Creators | Huang, Yeh -Fu, 黃業富 |
| Contributors | YANG, MING-BIH,, WU, RUAY-SHAN, 楊明璧博士 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 101 |
Page generated in 0.0017 seconds