碩士 / 國立臺灣科技大學 / 管理研究所 / 93 / In the competitive global market, establishing and managing cooperative relationships with local agents in foreign countries have become one of the important sources of long-term competitive advantage for international business. However, keeping a cooperative relation has never been an easy task. Numerous international enterprises, after a period of collaboration, either terminate their relations with local agents or switch their franchise to others.
This research synthesizes existing literatures of termination and transformation of franchise, integrates variables related to franchise management, and develops four components: corporate fundamentals, marketing ability, dispersing/distributing ability, and agent performance, and attempts to examine the impact of these factors on the decision-making of international enterprises.
This research studies the Sunkist Enterprise in Taiwan, focusing on various brand names that the company once franchised but transformed. The empirical finding suggests that each of the four components mentioned above plays a significant role on the manufacturer’ overall evaluation of their franchisees. Besides, this research also finds that ‘manufacturer involvement’ is an important intermediary variable for corporations to switch their franchises.
| Identifer | oai:union.ndltd.org:TW/093NTUST399035 |
| Date | January 2005 |
| Creators | H. G., Cheng, 張和國 |
| Contributors | Tom M. Y., Lin, 林孟彥 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 47 |
Page generated in 0.8855 seconds