碩士 / 國立臺灣科技大學 / 設計研究所 / 93 / There are many ways to assess the cultural level of a city or a country, poster media is one of the most obvious indexes. The presenting ways of poster design are various, and the way centering on Chinese characters has been praised highly by local and overseas designers in recent years. Taiwanese scholars have rarely studied and written about 毧hinese Character Posters? while the scholars in China Mainland and Japan have put in much efforts to do research related to Chinese characters. The situation is worth our concern and notice.
This study applies the Semantic Differential Method as the main research tool. This method can not only analyze the visual imagery of existing 毧hinese Character Posters? investigate the feelings and effects of testees with design background toward 毧hinese Character Posters? but can also explore various principles of assessment designers should have and the ways to correspond to them. It掇 expected that the results of this study may produce a rough picture about the design of existing 毧hinese Character Posters?so as to provide designers with references and assistance in their practical designing work.
The main achievements of this study include: (1) Collect and observe existing 毧hinese Character Posters? and then use the KJ method combining interviews with experts to divide all the samples collected into three types based on their visual formation elements: Single Character Type Posters, Compound Character Type Posters, and posters with blending of pictures and characters. (2) According to the analysis of preference investigation, regarding Single Character Type Posters: The testees prefer posters with simple and clear design to those with traditional impressions. Regarding Compound Character Type Posters: Testees prefer posters with compelling and simple design to those with implicit and traditional impressions. Regarding posters with blending of pictures and characters: Testees prefer posters with mature and elegant design to those with implicit and abstract impressions. We may realize that there are apparent differences between various kinds of posters based on the analysis results of each single preference factor variable, and determine the most popular and most disliked kinds of 毧hinese Character Posters?after comparing the average numbers. According to the comparisons and analyses about the descriptive words of each group, we can discover that each kind of 毧hinese Character Posters?may have a strong cognition toward certain perception words, while having a weak cognition toward others, so designers may take those words which have won the testees掇 notice into consideration in their creation. (3) Construct the condition analysis of 毧hinese Character Posters?visual formation elements as the following six parts: Number of characters, Ratio between Pictures and Words, Character Structure, Visual Performance, Character Form, Layout Constitution; and then build a factor relation formula to reflect the relationship between each perception word and the condition of 毧hinese Character Posters?visual formation elements, so that each perception element can be handled effectively through the formula at the early stage of design.
| Identifer | oai:union.ndltd.org:TW/093NTUST619028 |
| Date | January 2005 |
| Creators | Hu Chou-Tung, 胡仇東 |
| Contributors | Chen Chien-Hsiung, 陳健雄 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 132 |
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