碩士 / 淡江大學 / 國際貿易學系碩士在職專班 / 93 / Abstract:
This article examines the Key Success Factors(KSF) between the Taipei Taiwan, and Shanghai China, for Interior Design Industry, This research describes the implications of KSF on business transactions and decision making, and provides a set of recommendations on how to succeed in cross-cultural transactions between there two societies. This research selects to interview the persons-in-charge of nine interior design firms selected from Taipei and Shanghai. In the process of KSF evolution, managers find certain behaviors, opinions and values to be adaptive and adjusted. Study was conducted through depth-interview with experts. This study yielded the following conclusions: the findings indicated KSF are significantly different in Product/Services, Marketing, Financial Affairs. Environmental effect:
includes significant differences in categories factors among Macroeconomic、Law and Policy、Market Opportunity and Demand、Industry Foresight Factors.
The managerial implication for marketing strategies to Interior Design Firm of both Taipei and Shanghai are included: Design competence、Service quality、Building up reputation、Building customer relationship for upstream industries、Construction adaptive and adjustment, and finally,Price capability.
| Identifer | oai:union.ndltd.org:TW/093TKU01323007 |
| Date | January 2005 |
| Creators | Shih-Yang Ting, 丁士揚 |
| Contributors | Chih-Wen Huang, 黃志文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 98 |
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