The impact of disaster on customer''s interest of travel and travel industry''s performance – A case study of 2004 South Asia Tsunami / 重大災難對消費者旅遊意願與旅遊業績效影響-以2004南亞海嘯為例

碩士 / 淡江大學 / 管理科學研究所企業經營碩士在職專班 / 93 / Reasons why disaster brings huge impact and damage to human lives are it’s un-predictability and the destructive power it brings along. The influence is even enlarged and breaks through geological boundaries due to close interactivities among Global Villagers, eventually, an isolated disaster at the first place may ends up as an international incident and becomes into a crisis.
Through decoding the mystery of Tsunami’s generation and learn its behavior, researcher is trying to support future comers a profile of tsunami to develop a SOP to minor down possible damage to minimum. Also by learning damage tsunami caused and studying related countries contingency project and their history of organization reconstruction, researcher wishes to provide future a possible solution to deal with, not only just to tsunami, but also to all crisis.
Contingent plan and method:
1.Study the history of tsunami to educate the public, allowing public to realize the character of disaster. Prepare contingent plan and implement the drill.
2.Establish information exchange channel to ensure the update information be communed efficiently.
3.Establish Operation Centre to unify and coordinate the rescue and relief work.
Research achievement:
1.Establish and implement a well function and efficient contingent plan is the best solution for minor down impact of disaster brings.
2.Consumers are strongly distrust to Taiwan’s media and their information provided.
3.To ensure relief and rescue mission requires a well established logistic system to support.
4.Unify efforts with Non Governmental Organization to efficiently work out rescue and relief mission.
5.Foresee and prepare a contingent plan for future’s disaster.
6.「Fears of Ghost」is the key factor which negatively influences oriental travelers’ decision making on interest of travel.

Identiferoai:union.ndltd.org:TW/093TKU05627007
Date January 2005
CreatorsJih-Wen Wu, 吳繼文
ContributorsK.L. Huang, 黃國隆
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format75

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