The effect of Framing brand and brand similarity to brand extension / 旗艦品牌與品牌延伸相似性對品牌延伸效果之探討

碩士 / 元智大學 / 企業管理學系 / 93 /

Identiferoai:union.ndltd.org:TW/093YZU00121019
Date January 2005
CreatorsChen Sung-Wei, 陳松暐
Contributors沈永正
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format82

Page generated in 0.0105 seconds