碩士 / 元智大學 / 管理研究所 / 93 / Since Taiwanese Automobile industry and related part industry reported the best annual sales of 559,000 Vehicles (Completely Built Units) in 1995, because domestic vehicle market size is limited, the total vehicle sales in Taiwan have been fluctuating in the range from 400,000 Vehicles to 500,000 Vehicles.
Mr. Chou,Fuji-o the CEO of Toyota Motor Conglomerate, said: "It indicates a downturn trend as one company stop growing. Once a company stop growing, Bureaucracy will come to its organization and make the company a competitiveness loss". If we review the history of Taiwanese auto industry, we can easily prove the fact with several failure examples from Yu-Tina Motors, San-Fu Motors, Ditching Motors, etc.
However, losers'' show-up points out the fact winners exist! Although the domestic vehicle size is so small that local automobile industry is limited to grow, the winners do their best to grasp all opportunities to continuously grow. After they dominated the market in Taiwan, they also try for more exports business and place investments in China, for the booming big market. With the great home-market in China, Taiwanese Automobile and related part makers find a way for continuous growth. So far, it estimated that 10-20 more Auto-parts makers have created more turnovers from their arms in China than parent companies in Taiwan.
In this papers, it would like to review all concurrent trends and conditions in China and Taiwan and guide companies how to make an investment decision on 100% ownership or joint-venture to grow in China under certain management strategies. Because I am being in the top-management of a straits auto-part maker and had been in a company operation running experience in China during past years. I would like to share my experience and opinion in straits about the subject and expect any constructive comments.
| Identifer | oai:union.ndltd.org:TW/093YZU00457017 |
| Date | January 2004 |
| Creators | Ching-Nun Su, 蘇金能 |
| Contributors | Hung-Hui Li, 李弘暉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 86 |
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