The AHP Approach for Evaluating the oversea Investment Criteria of Taiwan PCB Industry / 以層級分析法論我國電路板產業海外投資評估準則

碩士 / 元智大學 / 管理研究所 / 93 / Abstract
This research is trying to understand the principles of oversea investments by those entrepreneurs in PCB industry. The purposes are as follows:
1.To discuss the definitions and related factors about the principles of oversea investments in PCB industry.
2.To understand the situation about oversea investments in PCB industry in Taiwan.
3.To summarize the suggestions about the principles of oversea investments which expertized by upstream, middle stream and downstream experts, and then support an integrated agreement.
4.By applying AHP, we can disintegrate complicated questions into an simple,hierarchy structure.
The result of this research indicates:In the second step, it is obvious that the PCB firms emphasize ”industry environment”, and there is no distinguished difference between “risk of investment” and “government policy”. But the weight of “technological system” is the lowest. The weight in the third step, the difference in “industry environment” is not positive. The weight in the third step about “risk of investment”, the experts emphasize” political risk of invested country”. We conclude that the PCB firms are focus on “political risk of invested country”, and the last is “cultural risk of invested country”.
In the final weight, the fourteen important evaluation principles are concentrating on the “demanding conditions in PCB industry”in the industry environment facet(Total three elements),”the government’s environmental policy to PCB industry”in the government policy facet(Total three elements)and “the political risk of invested country”in the risk of investment facet.
We suggest that the PCB firms want to invest oversea can refer our research conclusions. According to more important principles, they can develop adaptive strategies and methods to make limited resource into best fit, and maximize the synergy of oversea investment.

Identiferoai:union.ndltd.org:TW/093YZU00457093
Date January 2005
CreatorsJung-Hua Chao, 趙榮華
ContributorsLing-Lang Tang, 湯玲郎
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format129

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