碩士 / 大葉大學 / 國際企業管理學系碩士在職專班 / 94 / ABSTRACT
This research studies the independent overseas traveler product by the questionnaire survey, and service quality and the customer degree of satisfaction regarding the product the relations. Analyzes 256 questionnaires using the regression analytic method to ask the volume obtained findings as follows:
First, service quality in the independent overseas traveler product with the customer satisfaction reveals to the relations.
Second, the customer satisfaction and independent overseas traveler product’s repurchase intention had the positive relations.
Third, in the independent overseas traveler product service quality with repurchase intention has reveals to the relations.
Key Words: Independent Overseas Travelers, Service Quality, Customer Satisfaction, Repurchase Intention.
| Identifer | oai:union.ndltd.org:TW/094DYU01321060 |
| Date | January 2006 |
| Creators | Li Zhen li, 李振利 |
| Contributors | Hsio-Min Wang, 王學銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 75 |
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