碩士 / 大葉大學 / 休閒事業管理學系碩士在職專班 / 94 / The study was based on the developing base of the Dapeng Bay as well as the tourists who traveled to the inland gulf of the Dapeng Bay National Scenic Area.To investigate the difference between the degree of importance and satisfaction that tourists placed on the physical, social, managerial, and activity facilities setting attributes in Dapeng Bay Coastal Recreation.
The study was analyzed according to 390 valid questionnaires obtained during May in 2006 through random, sample and realistic research, and the researchers applied descriptive statistics, One-Sample T-Test, One-Way ANOVA and Paired-sample T-Test statistics. The findings were as follows：
1. The tourists who traveled to Dapeng Bay coastal recreation were mainly those who were young, unmarried, with higher educational background, students, with lower income, and from the northern area of Taiwan. The sources of the traveling information the tourists obtained were mainly from the sightseeing promotion and the traveling agencies. The tourists came here for travelng with good friends to enjoy the natural landscape in Dapeng Bay and coastal recreational activities near by. Most tourists have possessed the experience of coastal recreational activities, but few of them have obtained the professional and skilful training.
2. The average of the degree of importance the tourists placed on the setting attribute was between that of a little important and very important. Most tourists put great emphasis on the safety of water activities, while caring little about the interaction among tourists.
3. The average of the satisfaction that tourists have toward the setting attributes was between satisfaction and dissatisfaction. Most tourists are more satisfied with the specious coastal recreation under careful planning and are less satisfied with the current managerial environment that fail to match up with the real situation.
4.The satisfaction of overall evaluation tourists placed on the setting attributes in Dapeng Bay was between a little dissatisfied and a little satisfied.
5. The degree of importance that the tourists placed on the dimension of the setting attribute was between a little important and important, while the satisfaction was between a little satisfied and a little dissatisfied. The four dimensions of the evaluation of the setting attribute that the tourists placed was shown siginificantly negative differences, indicating that the degree of importance the tourists placed on the setting attribute outweigh the satisfaction of real experience.
6.The results of the investigation of the research hypothesis were：
(1)The variance of tourists’ different individual background：ender, age, marital status, educational background, and the technical training of coastal recreation,which showed significant differences in the degree of the importance on the dimension of the setting attribute.
(2).The variance of tourists’ different individual background：gender, age, marital status, educational background, occupation, residence, and both the experience and the technical training of coastal recreation, which showed significant differences in the satisfaction on the dimension of the setting attribute.
(3)The variance of tourists’ different individual background：age showed significantdifference in the overall satisfaction of the setting attribute.
7.To utilize the Importance-Performance Analysis (IPA),we found the items urgently needed to be improved are the cleanness of sea water, the cooperation of the facility design and the environment, watching the recreation activities on the water, and the reasonable ticket price of the water activities, and so on, which can serve as a reference for related agent to plan the development of coastal recreation.
| Identifer | oai:union.ndltd.org:TW/094DYU01675034 |
| Date | January 2006 |
| Creators | LIU HOU-HUA, 劉厚華 |
| Contributors | 黃世明 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 152 |
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