碩士 / 大葉大學 / 休閒事業管理學系碩士在職專班 / 94 / The research is based on data from the female teachers in public junior high schools of Taipei, Taichung, and Kaohsiung who have travelled abroad. In order to realize the relationship of the female teachers， lifestyles, travelling motivations and souvenir- purchasing behavior, the research used questionnaires to investigate their travelling experiences, souvenir-purchasing behavior, travelling motivations, travelers life styles and their personal background The research indicates:
Most of the female teachers who travel abroad are those who live in Taipei city. The average age is between 20 and 30 years old. Many of them are married and have children. Moreover, they have about 10,000 ~ 29,999 dollars to pay for entertaiment a month.The female teachers tend to travel abroad with their family. Many of them go with a tour group.Most of the female teachers spend 6.4 hours and 10,144 dollars on souvenirs during the trip. Their favorite souvenirs are local products.
Social relationship, health care and sports, and self-assertiveness positively correlate with the nine travelling motivations. Family types positively correlate with the motivation to taste foreign cuisine and go souvenir shopping. Yet, family types negatively correlate with the motivation to make friends and to play sports.
Social relationship, tastes of fashion trends, health care and sports, knowledge in literature and art, and self-assertiveness positively correlate with the amount of the souvenirs purchased. Tastes of fashion trends positively correlate with the time of shopping. Yet, there isn，t any obvious correlation between lifestyles and the expenses on souvenirs.
The nine travelling motivations positively correlate with the amount of souvenirs purchased. The motivation to taste foreign cuisine and to go shopping positively correlate with the time of shopping. Yet, there isn，t any correlation between the nine motivations and the expenses on souvenirs.
Different travelling mates have an obvious influence on to explore the self, to experience different lifestyles, to search consolation, the motivations to visit friends and to make friends and to play sports. Different travelling mates have an obvious influence on the expenses on the souvenirs.
| Identifer | oai:union.ndltd.org:TW/094DYU01675039 |
| Date | January 2006 |
| Creators | Chuang, Yin-Ting, 莊殷婷 |
| Contributors | 吳淑女 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 80 |
Page generated in 0.0195 seconds