碩士 / 輔仁大學 / 管理學研究所 / 94 / Since the research of Kim and Mauborgne（2004b）, “Blue ocean strategy: How to create uncontested market space and make the competition irrelevant”, “Blue Ocean Strategy” is becoming one of the most popular issues in the field of business management in these days. But it is actually a normal viewpoint to think about Strategy in the way of Creativity. Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value（Porter, 1996）. The essence of a strategy is in the activities: Choosing to perform activities differently or to perform different activities than rivals（Porter, 1996）.
The purpose of this thesis is to propose viewpoints from the strategy theory of Porter（1996）and Blue Ocean Strategy（Kim & Mauborgne, 2004b）to study the enterprise cases and the practical domestic cases like Southwest Airline Company, Ikea, Cirque du Soleil, yellow tail, Powertech, Pchome & Skype, and Franz to realize if the essences of Blue Ocean Strategy（Kim & Mauborgne, 2004b）and the strategy theory of Porter（1996） are the same, and to recognize the usefulness of Blue Ocean Strategy as well.
The conclusions of the thesis are listed as below:
1.Which can be a “Strategy” is a “Blue Ocean Strategy”.
2.Blue Ocean Strategy is a viewpoint which should be used specially for entrepreneurs.
3.The first merit of Blue Ocean Strategy is to be a enlightening thinking principle for business creativity.
4.It is difficult to induce specific guides for Blue Ocean Strategy.
| Identifer | oai:union.ndltd.org:TW/094FJU00457027 |
| Creators | Wei, Ding-Jun, 魏鼎鈞 |
| Contributors | Kao, Jen-Long, 高人龍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 172 |
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