碩士 / 義守大學 / 管理研究所碩士班 / 94 / In Taiwan, yachts are belong to the traditional industry. In the current years, Taiwan government is now more focusing on the yacht industry, and is now starting to make a scheme for yacht harbor. From the early stage of development, Taiwan government gave weakly support, and Taiwan’s yacht industry is lacking in designing skills, hence it is majority is made elsewhere, until the exchange rate transition. The yacht industry was had to change and lasting existence. Yacht develops only a course of dynamic movement. Therefore, our study leaded whole system into the structure of the developing of yacht industry. To bring up a role model to allow us to have more understanding of yacht industry development. Research result shows Taiwan yacht industry development pattern, mainly based on the interaction result of the government, manufacture, oversea distributors and oversea consumers. From the government’s point of view, the main purpose is to provide the technical supports to the boat industry; from the factory’s point of view, even though the Taiwanese factories have the good standards of interior decorations. It still needs to improve on the designs to cut down the costs, and improve the international reputations. From the overseas distributors’ point of view, the international celebrity allures the overseas distributors to improve market share. From the overseas consumers’ point of view, consumers’ preferences are to improve transform in boat. Therefore the combines of everything can improve the Taiwan’s boat industry productivities and skills. And at the end it brings out the industry development strategic decision model and discussions.
| Identifer | oai:union.ndltd.org:TW/094ISU05121132 |
| Date | January 2006 |
| Creators | Hsiu-ling Lee, 李琇玲 |
| Contributors | Jie-Shin Lin, 林皆興 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
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