碩士 / 銘傳大學 / 管理學院高階經理碩士學程 / 94 / In retrospect of the developmental process of the overseas business for local securities houses, it had a history of 12 years. During this time, many local securities houses also became more aggressive in expanding their overseas business. However, compared with other international securities houses which have over 100 years history on overseas business, the local securities houses in Taiwan are still at very early stage in terms of internationalism, history, and scale. Therefore, not only accumulating experience on overseas business, but also searching for definite niche and strategic position is urgent to us.
This paper will discuss the relevance of emerging market entry strategies to business performance. Research will be done on overseas branches of 14 listed companies and applied Logistic Regression through variables in overseas investment experience、scale、location. The return on sales, return on equity and return on assets from the business performance of overseas branches will be used as the valuation indicators. The result of the analysis is as follows:
1.Overseas investment experience、scale、location are substantially relevant to emerging market entry strategies.
2.Emerging market entry strategies are not substantially relevant to the business performance on overseas branches (ROS, ROE, and ROA).
Keywords: Business Performance、Entry Modes、Return On Sales、Return On Equity、Return On Assets
| Identifer | oai:union.ndltd.org:TW/094MCU05627006 |
| Date | January 2006 |
| Creators | Shu-Fen Wu, 吳淑芬 |
| Contributors | Yih-Ching Tsaih, Juin-Cherng Lu, 蔡義清, 盧俊成 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 84 |
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