碩士 / 國立成功大學 / 企業管理學系碩博士班 / 94 / As the people's living standard improves gradually, consumers, while buying the goods, not only consider it outside the entity quality of the products also pays attention to invisible service quality more and more, and quality of the products and service quality , these two factors , have determined the important basis whether consumers feel satisfied. But along the line, people are accepting all kinds of retail channels gradually, and not scared by unconventional virtual outlets anymore; for example, TV and Internet shopping. But based on the popularity of new buying ways, are consumer behavior changed satisfaction have?
In view of this, this research will probe into the relation between product quality, service quality and customer satisfaction, and list the all channel type in considering, in order to understand different channel type that the influence customer satisfaction and service quality . From the result of studying, product and quality service can directly influence customer satisfaction, and there is difference of product quality, service quality and customer satisfaction in different channel type.
According to the inference finally, we can prove the improvement of product quality, service quality can strengthen the customer's satisfaction. So perfume products manufacturers can by improve these raise customer satisfaction. In addition, perfume manufacturers should notice customer percept different product quality and service quality in different channel type, so they should do appropriate adjustment in different channel in order to improve satisfaction.
| Identifer | oai:union.ndltd.org:TW/094NCKU5121023 |
| Date | January 2006 |
| Creators | Chia-Yu Chen, 陳佳妤 |
| Contributors | Hae-Ching Chang, 張海青 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 72 |
Page generated in 0.0067 seconds