A Case Study of Semiconductor’s Blue Ocean-TSMC / 半導體的藍海策略個案-台積電

碩士 / 國立交通大學 / 管理學院高階主管管理碩士學程 / 94 / The main purpose of this research is to clarify the future trend of “Wafer Manufacturing Foundry Service” industry, which is mainly based on the historical study of TSMC (Taiwan Semiconductor Manufacturing Company Ltds.) – the first one in the world to initiate the pure wafer manufacturing foundry service and succeed.

The major this thesis is “Blue Ocean Strategy”. Teamwork adopted in First based on this new methodology, we can easily identify how TSMC has created uncontested market space (wafer manufacturing foundry service) and made the competition irrelevant before. Second, applying Porter’s “Five force analysis” and “Supply Chain Management”. Analytical tools explore the future weakness and threat to the overall wafer manufacturing foundry service industry. Finally used the “Blue Ocean Strategy” methodology again, tries to figure out the future opportunities of the foundry service industry.

Identiferoai:union.ndltd.org:TW/094NCTU5627035
Creators傅玉珠
Contributors, 李正福, 朱博湧
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format42

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