碩士 / 南華大學 / 旅遊事業管理學研究所 / 94 / With greater concerns on leisure life and alleviation of job pressure on career soldiers, the concerned authorities has stipulated several regulations to encourage career soldiers having a normal leisure life. Thus, career soldiers become a potential and significant segment in the leisure and travel market. This study aims to explore the current status of overseas travel activities, travel motivations and constraints for the Taiwanese career soldiers and takes the Army Aviation and Special Forces Command for example. A structured questionnaire was designed to collect the empirical data from the Taiwanese career soldiers and a total number of 365 valid samples were reclaimed. The study showed that 31% of the respondents used to be engaged in overseas travel activity during the past five years, and 81.1% revealed that they will join that activity in the coming year. For the current status of overseas travel activity, most participants joined less-five-day package tours with a budget no more than 60,000 dollars. The destination sites are mainly Asian countries.
Among 22 travel motivation items, ''visiting the natural scenic sits'', ''visiting the unvisited places'', and ''experiencing the local climate'' are the three highest motivations. Among 14 travel constraints items, ''conflict between travel schedule and job mission'', ''negative comments by the supervisors on travel schedule'', and ''remaining stationed in shifts'' are the three main constraints. By using factor analysis, three motivation factors were extracted and named as ''spiritual happiness'', ''social interaction'' and ''pressure alleviation''. There constraints factor were extracted as well and named as ''psychological barrier'', ''job barrier'', and ''environmental barrier''. By using canonical analysis, the results indicated that there exists significant relationship between travel motivations and constraints. The binary Logit regression indicated that the factors of ''job atttibute'', ''income'', ''spiritual happiness motivation'', and ''job barrier'' have significant influence on the travel intention.
| Identifer | oai:union.ndltd.org:TW/094NHU05720010 |
| Date | January 2006 |
| Creators | Huai-tsung Lin, 林懷宗 |
| Contributors | Chung-ling Chen, 陳璋玲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 96 |
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