碩士 / 南華大學 / 旅遊事業管理學研究所 / 94 / This research aimed to search for developmental strategies for travel agencies to get out of the price competition and offer tourist high quality services. Using qualitative research methods, this research focused on the investigation of the value chain in tourism industry and enterprises. Through reviewing literature, the research structure was built up. Four case studies were selected and implemented through in-depth interview to summarize how these successful travel agencies use Blue Ocean strategic thinking to create value.
The main findings include:
1.Regarding the trend of tourism industry, big travel agencies must provide customers variety of products and efficient information systems while small travel agencies should specialize in niche-specific field.
2.No matter the scale of travel agent, core value in terms of product development, special distribution or process renovation is the key to get out of price competition.
3.Personal relationship was a core value in the past. However, its influence will diminish in the future and the core value will transit to company''s management ability.
4.Facing the global trend of knowledge economy, the travel agencies have to widen their thinking domain, develop new products, capture market need and use new technology to reach differentiation and cost reducing.
5.Globalization brings not only competitions but also opportunities. It depends on how travel agents to grasp the opportunities.
| Identifer | oai:union.ndltd.org:TW/094NHU05720020 |
| Date | January 2006 |
| Creators | Su-huei Chang, 張淑惠 |
| Contributors | Ching-fu Chen, 陳勁甫 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 100 |
Page generated in 0.0087 seconds