碩士 / 國立臺東大學 / 體育教學碩士在職專班 / 95 / The study aims to analyze the satisfaction of the tourists on various environmental attributes, such as substance, society, operation and management, facilities for activity, after the visitor’s recreational activities in the sea areas. Another purpose is to explore the differences of the satisfaction of the tourists who are with different personalities, and the relation between satisfaction of maritime recreational activities and his desire to revisit. The study adopted the survey method of questionnaire and do survey by convenience sampling on the tourists who engaged in the maritime recreational activities in Kenting National Park. There are 417 valid sheets in 441 taken-back sheets of questionnaire. On the basis of SPSS statistical software, to analyze the data by the statistical methods of general narrative statistical analysis, reliability analysis, one way ANOVA, Scheffe' Method(薛費事後比較法),
correlation analysis and cross-over analysis, there comes to be the result:
1.From the aspect of visitors’ social economic attribute, the majority of people who are engaging in the maritime recreational activities are the youth, the unmarried, people with higher education background, the students, the lowly
paid and the tourists in Southern area.
2.From the aspect of visitors’ tourist attribute, the study shows that the individual tourists make up 3/9 and the accompaniers are mostly their friends, family members, and classmates. While the sources of tourist information originate mainly from the relatives and the friends, and most of the tourists are not be special trained but rich recreational activity experiences in the sea area. The majority prefers to appreciate the beautiful views and sights when related to personal tourist interest.
3.According to the degree of the tourist satisfaction, extraordinary satisfaction and satisfaction add up to 41.01%, while the proposition of dissatisfaction and extraordinary dissatisfaction is 11.75%. The rest 41.01% proportion thinks that it is in average level.
4.The proportion of people who would like to revisit is 90.65%, and there is a proportion of 92.81% people who are willing to recommend the resort to their friends and relatives.
5.The observing result of research hypothesis: (1).In terms of the social economic attribute, the differences of the satisfactions on the maritime recreational activity are based on "age”,” marital status”,” level of education", "occupation”,” personal monthly average income" and "location”. Because of the situation, we should accept an assumption for some parts. (2).In terms of the visitors’ tour characteristics, the differences of the satisfactions on the maritime recreational activity are based on "the main accompany ","whether have engaged in the maritime recreational activity"," whether attended the training of the maritime recreational activity”,” the source of information about the Kenting National Park " , "personal tour interest ".Because of the situation, we should accept an assumption for some parts.(3).There is an obvious relationship between the total satisfaction of tourists in maritime recreational activity and their willingness to revisit. Its rate is 0.21, which increases with the degree of the satisfaction.
On the basis of the above-mentioned research result and the detection, I propose several suggestions for subjects of government section programming, management on operators of development and sightseeing, marketing even the further research etc. I expect that what I have put forward will help to develop the national maritime recreational activity.
| Identifer | oai:union.ndltd.org:TW/094NTTT1567009 |
| Date | January 2006 |
| Creators | Cheng Hong-Po, 鄭鴻博 |
| Contributors | Ts,ai-Sheng Chou, 周財勝 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 94 |
Page generated in 0.0202 seconds