碩士 / 國立臺灣科技大學 / 資訊管理系 / 94 / Globalization is a current trend and issue. Managing in this fast changing global environment, businesses in Taiwan will certainly face more risk and uncertainty than ever before. To run a successful global business, the leaders must identify the organization’s current missions, objectives, and strategies to avoid being outdistanced by its competitors.
Every entrepreneur has his own personality and a unique business concept. Somehow, even without resources, the successful entrepreneur thrives in the global market. How? Why? Sometimes, the market is like the battlefield. Capturing markets is very similar to building an empire.
Genghis Khan, the most famous leader of the Mongol Empire, unified the Mongol tribes, organized an invincible army of fearless nomadic warriors, and completed the first stage in the conquest of a vast territory that would be extended by his sons and grandsons. With extraordinary speed, the Mongols created the world’s largest empire. Genghis Khan became one of the most successful military leaders in history.
In Taiwan, Foxconn and Acer are successful transnational corporations. Key successful factors (KSF) of their global business empires are similar to those of Genghis Khan’s empire across the Eurasian landmass. Our focus is to construct a global strategy framework and an evaluation module by comparing these three organizations in their cultures, leadership styles, organizational structures and strategies. By doing so, we can try to learn from them and determine how a global business can avoid repeating the Mongol Empire’s failure.
| Identifer | oai:union.ndltd.org:TW/094NTUS5396026 |
| Date | January 2006 |
| Creators | Huei-Sheng Ju, 朱慧笙 |
| Contributors | Hsi-Peng Lu, 盧希鵬 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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