The Red Oceans、the Blue Oceans—To explore the Blue Oceans World of the IT industry based upon the co-opetition between the Hon Hai Precision Industry Co. and the Quanta Computer Inc. / 紅海、藍海-從鴻海與廣達的競合關係探討IT產業的藍海世界

碩士 / 國立臺灣科技大學 / 管理研究所 / 94 / The purpose of this study is to explore the blue oceans world of the IT industry based upon the co-opetition between the Hon Hai Precision Industry Co. and the Quanta Computer Inc.
Since 2000, Taiwanese manufacturer has already surmount Japanese and has become the first place in the Notebook PC output in the world. In 2005, the Quanta company produced with 18 million sets of quantities lead any other competiting factories with a share of 25% in the global market. However, the Hon Hai Precision Industry., Ltd. Still owns the honor of the first major factory of private manufacturing industry of Taiwan, including desktop computer overlord with a significant share up to 50%. To examine the mutual independence between these two corporate, giants of I.T. industries certainly become the very much interest for this study.
This is a case study to probe into the relationship changed under developing process between the Hon Hai group and the Quanta company, their relationship now becomes co-opetition state which has been changed from previous full cooperation state over the years. The major conclusion is that the Quanta can choose to cooperation with Hon Hai , sell the mobile department (WBU) to Hon Hai group and ask Hon Hai group to withdraw the Notebook PC OEM/ODM field, and in exchange Hon Hai group for withdrawing the Notebook PC OEM/ODM field, and also withdrawing the investment on the Uniwell company. If Hon Hai group can not agree then Quanta can also sell the Mobile department to Compal and Inventec and to make strategic alliance with both of them.
In addition, based on this study that car electronics、Cellphone communication and digital TV industry field are the future three- “blue ocean territory”, combine with the existing competitive advantage founded on the case study on the Hon Hai group and Quanta company, the major recommend action drawn from this study are:the Quanta should withdraw from the cellphone ODM/OEM industry and facus on the digital TV industry, the Hon Hai would give up their NB OEM business and focus on the cellphone OEM/ODM and car industry in return.

Identiferoai:union.ndltd.org:TW/094NTUS5457008
Date January 2006
CreatorsWen-Lang Yu, 余文郎
ContributorsDay-Yang Liu, 劉代洋
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format177

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