碩士 / 國立臺灣科技大學 / 管理研究所 / 94 / Blue Ocean Strategy author W. Chan Kim and Renee Mauborgne two research and 150 tactics ones of the body of 30 enterprises over the past 120 years After the case， find the competition of the throat cutting type will only cause a scene of sea of blood， most enterprises compete in Red Sea， like the competition that is globalize at present; Enterprises that really make a profit throw rivals away and open up the new market not competed for by oneself completely， that is to say the title was likened ' blue ocean '. Enterprises fighting at close quarters in Red Sea， it is the price to be competing， because they can only be by producing in a large amount， reducing prices to obtain profits. And enterprises in the blue sea， it is successful enterprises， they create a stretch of bright blue sea， get rid of other competitors， or have no competitor at all， create the one's own market. Blue Ocean Strategy emphasizes reinventing and innovation of value， but not bigoted in the technological innovation or the breakthrough development in science and technology.
Blue Ocean Strategy book proposes six major ways： First， transform border on the market， develop the new developing field. Second， focus on last scene development， it put figure， rank. Third， offer and surmount user's existing demand. Fourth， correct and effective tactics order. Fifth， how inside while overcoming the reform hinders the obstacle and obstruction woven. Sixth， carry out a part that strength must be regarded as the tactics. And by increasing， reducing， dispelling， creating four actions structure as the tool analyzing， cooperate with the application of the sketch map of the tactics， offer the method that enterprises look for one's own blue ocean.
Use tool these， we establish ' SkyLot ' website， is it combine network recreational and commission of gain sharing serve the platform to open at network， the goods sold on a commission basis include and was born in to the relevant services of the death by oneself. Adopt one， reinvent and sell the value curve of thorough fare. Second， sell amusement. Third， member's community. Fourth， product one living. Fifth， dispel the trade of the network and swindle the risk. Sixth， do not regard reduction as the way to attract the customer. Seventh， not as multiple level marketing not multi-level goods district through tactics for operating main shaft.
This research is correlated with Blue Ocean Strategy and analyze the tool establishes ' SkyLot ' every action tactics of websites promptly， in order to verify the feasibility of Blue Ocean Strategy.
| Identifer | oai:union.ndltd.org:TW/094NTUS5457024 |
| Date | January 2006 |
| Creators | Yi-San TU, 屠一山 |
| Contributors | 梁瓊如 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 65 |
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