碩士 / 元智大學 / 管理研究所 / 94 / This study mainly uses empirical analysis to analyze “entry motives and purpose”, “external and internal influential factors”, “location” and “entry method and choice of organization type” for banks in Taiwan when they are trying to enter overseas market, followed by discussion on operating performance. The purpose of this research is to offer a systematic assessment method to assist local banks in planning new market entry strategy.
The conclusion of analysis for Taiwan’s banks entering overseas market is as follows:
1.Entry motives and purpose: Can be identified as “ developing international management skills”, “pursuing larger scale of operation”, “satisfying government policy expectation and adjusting to change in operating environment”, “extending services to existing customers” and “acquiring overseas customers” five major factors.
2.Influential factors: Can be broken down into “bank-specific factor”, “operating environment in Taiwan” and “operating environment in the overseas market”. All of the sample banks in this study consider the above three influential factors important while the degree of importance
3.Location: Hong Kong, Mainland China, Vietnam and U.S.A. are the main target markets. This finding is consistent with the one of banks’ entry motive and purpose: priority is given to the market that can serve domestic customers and have higher spread and profit.
4.Entry method and choice of organization type: Most banks establish “overseas branch” while the rest use “merger and acquisition” or “strategic alliance” to enter new market. The entry method and type of organization established in the overseas market differ among clusters.
Finally, base on the result of the questionnaire on overseas market profitability, it is found that Hong Kong and the United States are the most profit making market.
Moreover, the empirical analysis gives solid evidence that market with higher spread and the one that attracts local business investment is the market that Taiwan’s banks will consider first when they are trying to enter overseas market.
| Identifer | oai:union.ndltd.org:TW/094YZU05457007 |
| Creators | An-Chi Chen, 陳安琪 |
| Contributors | Sheng-Syan Chen, Yang-pin Shen, 陳 聖 賢, 沈 仰 斌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 130 |
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