碩士 / 大葉大學 / 資訊管理學系碩士班 / 95 / In recent years, location-based services(LBS) has in increased. Especially in the vehicle navigation system or portable navigation device. Although navigation system has been expected to increase rapidly, and consumer behavior is of central interest in the navigation system adoption, but it is an area that is under-researched in Taiwan. The main objective of this research is to investigate the critical factors that affect the con-sumer behavior of portable navigation system. This research adopts Grounded Theory, figures out consumer behavior of vehicle or portable navigation system and establishes consumers’ behavior model. By the analysis and coding process of the interview data that collected from nine interviewers in a theoretical sampling process, this research generalizes 536 concepts and 85 categories in open coding and 24 sub-categories in ax-ial coding. In the selective coding process, this research explored five central categories of consumer behavior on navigation system and establishes a model of consumer be-havior. Based on this research to provide appropriate management meaning for naviga-tion system industry managers.
| Identifer | oai:union.ndltd.org:TW/095DYU00396006 |
| Date | January 2007 |
| Creators | Joseph Shiu, 徐牧群 |
| Contributors | Chin-Lung Hsu, 許晉龍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 188 |
Page generated in 0.0178 seconds