碩士 / 銘傳大學 / 設計創作研究所碩士班 / 95 / During the 70s to the 80s, the ideology of Post-modernism had a great impact on Western culture, art, and philosophy. Its diversity and open idea in the time of the consumer society of capitalism represented an emphasis of the ideology of products. Such the attached value is still unceasingly extended and developed until today. To take a view of current consuming culture in Taiwan, it is common to see that many young people like to use the signature appended on products to show their own styles and tastes. It is obviously to see that the functional stress in consuming product market is gradually replaced by the creative and unique features of subculture market.
In today’s poster designs in Taiwan, we can find that designers begin to use visual images to show their concerns in the subculture issues derived from modern consumer society. This research aims to discuss and explore the meaning of the subculture image applied in the Taiwanese poster design through the aspect of the ideology of Post-modernism. There are three subject chosen in this discussion, which are Taiwanese betel nut culture, Japanese fortune cat culture, and exotic pet culture. Through a series of poster design, the result of the creation indicates that the visual imagery of current Taiwanese subculture contains the features of energy, superstition and exoticism.
| Identifer | oai:union.ndltd.org:TW/095MCU05317006 |
| Date | January 2007 |
| Creators | Yung-Ching Chen, 陳永青 |
| Contributors | 作者未提供, 孫蒨鈺 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 106 |
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