碩士 / 國立政治大學 / 統計研究所 / 95 / Previous researchers, such as Moon (2001), Chern et al. (2002), and Fu et al.
(2004), attempted to analyze consumer preference toward genetically modi¯ed pro-
duces and to estimate a willingness to pay for them. These two objectives, however,
have been conducted separately and therefore are de¯cient in statistically e±ciency.
An integrated technique is introduced to understand how consumers in Taiwan
perceive genetically modi¯ed produce as well as how much they are willing to pay
a premium simultaneously. Apart from improving statistical e±ciency, this newly
proposed method also considers the possibility that consumers might be willing to
any price if he/she strongly prefer this goods. Higher precision is expected under
this scenario.
To investigate how public perceive genetically modi¯ed salmon, Center for Sur-
vey Research, Academia Sinica, conducted a telephone survey to Taiwanese con-
sumers in 2003. Our study indicates that consumers are willing to pay a premium,
about 12% of the average market price, for non-GM-fed salmon rather than GM-fed
counter part. Moreover, the way consumers think of the risk regarding GM food,
how much they know about GM food, and their age will all in°uence their consump-
tion tendency and willingness to pay.
| Identifer | oai:union.ndltd.org:TW/095NCCU5337003 |
| Date | January 2007 |
| Creators | 林辰彥 |
| Contributors | 江振東 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | en_US |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 44 |
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