碩士 / 國立交通大學 / 管理學院碩士在職專班國際經貿組 / 95 / Due to the increase of average age in Taiwan, people pay attention to raise their quality of living for their health and future life. Multi-level marketing industry provides a better life style, good business opportunity, and healthy life. It depends on people’s networking as one of the sale’s channel, and has breakthroughed 100 billions US dollars in 2005. In this research, I would like to explore the history and the current development of multi-level industry. Amway and Sunrider Corporation are selected to be the cases in this research. It will help to explore what are the blue ocean strategies of successful multi-level companies in Taiwan.
Taiwan is top 9 among the worldwide competition, and it is the third place in Asia, only fall behind with Janpan and Korea, which played a critical role in the multi-level marketing industry. The conclusion shows that the competitive factors in multi-level marketing companies in Taiwan are excellent quality of product, incentive marketing plan and well trained people.We also find that with proper innovation strategies, for example, to create the non replacable product , experience marketing , and build good business image bring major success and sustain competitive advange in multi-level industry.
| Identifer | oai:union.ndltd.org:TW/095NCTU5724010 |
| Date | January 2007 |
| Creators | Pei-Tzu Lin, 林沛孜 |
| Contributors | Her-Jiun Sheu, 許和鈞 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 77 |
Page generated in 0.002 seconds