碩士 / 南華大學 / 亞太研究所 / 95 / Since 1978, the Third Plenary Session of the 11th Party Central Committee in the Communist Party of China has approved the policy of invigorating the economy inward, and opening it to the outside world. They think that the tourist industry has great potential for expansion and that its development is an important priority. Therefore, every local government in China has been quickening its step in developing tourism, removing every restriction step by step and making relevant policies in order to improve the profitablity of the tourist industry. At the moment, the tourist industry of China has already become one of its main economic industries.
According to data from the Statistics Bureau of China, Shanghai is generally liked by tourists from various countries. If compared with the increase of inbound passenger numbers year by year and the international tourism exchange revenue of Shanghai, it can be seen that Shanghai is one of the main areas developing tourism and travel in China. Since 1987, Deng Xiaoping had hoped to go all-out in developing tourism. In recent years, Shanghai has begun to develop construction, hold international large-scale activities to promote inbound tourism, and attempted to keep pace with other famous international cities. Based on the Global City Competitiveness Report (2004) announced by WEF, Shanghai and Beijing ranked 25th and 35th respectively among the 53 main cities around the world, and Shanghai ranked first among the cities of China.
This thesis will use the diamond model methodology (M. E. Porter, "National Competition Advantage"), in order to analyze market demand, peripheral industry, and the strengths and weaknesses of the Shanghai inbound tourist undustry compared to its market competitor. Forthermore, it will analyze the directions of possible development, and give recommendations for the future.
| Identifer | oai:union.ndltd.org:TW/095NHU05664007 |
| Date | January 2007 |
| Creators | Kun-cheng Tsai, 蔡坤晟 |
| Contributors | Shih-ping Fan, 范世平 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 109 |
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