碩士 / 國立高雄海洋科技大學 / 航運管理研究所 / 95 / The purpose of this research is to explore segments of markets in ocean freight forwarders based on service attributes. A structured questionnaire was created on the basis of relevant literature review and in-depth interviews with experts. The questionnaire was mailed to the importers and exporters in Taiwan. Totally, 132 copies of the questionnaire were collected.
Based on the factor analysis, seven service attributes dimensions were identified: logistics, fellowships and credit term, times, services of operators, prices, multi-model services, space and finance.
In this research cluster analysis was employed by dividing customers into three groups named (1) “Times” oriented group, (2) “Prices” oriented group, and (3) “operator service” oriented group. The results of this study may provide a reference for ocean freight forwarders to augment capabilities of creating business.
| Identifer | oai:union.ndltd.org:TW/095NKIMT301003 |
| Date | January 2007 |
| Creators | TSAI YUN YANG, 蔡雲陽 |
| Contributors | SUN KUO CHUNG, 桑國忠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 109 |
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