碩士 / 國立中山大學 / 高階經營碩士班 / 95 / In this research, the case company is by originally shipyard which make small fish boat, with fast development of the deep-sea fishery in Taiwan, the technology and producing can also the fast promotion. After the 21st century along with global sea environmental protection consciousness, the fishery policy adjustment causes 50% sales reduction. The case company inevitably is facing the traditional market reducing, pondered the future will manage direction and goal. This research in faces in the process in view of the document company which the market transforms, how creates the competitive advantage, this will study the conclusion summary as follows to show.
1. Is insufficient to when itself brand well-knowingness to sell in the market, using the seller develops the full quantity production line will causes the production and the technical personnel grow stably.
2. The domestic market is small, the marking strategy is important for the international market; the company should positively carry out and adjust the company resources.
3. Carries out the company to organize to reform, establishes the perfect organization system, expands and service promoting in order to help the company.
4. At present positively develops the full quantity production line and the dealer, long-term establishment brand and stable growth.
| Identifer | oai:union.ndltd.org:TW/095NSYS5457098 |
| Date | January 2007 |
| Creators | Yu-lin Han, 韓育霖 |
| Contributors | Tsuang Kuo, Cher-Min Fong, 郭倉義, 方至民 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 96 |
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